Ok. So we have done the first deliveries. Unfortunately, as it looks like right now, coming Saturday (tomorrow) we again won't have anything to deliver. The music store simply ain't selling piano's. F*ck!
This week I approached two other very promising leads. One is a high-end bed retailer, the other a high-end furniture store slash interior designer. The first is right now paying a punchy 6% (of customer value!) per order to get the beds delivered and installed, the other is doing deliveries himself, which he hates.
The high-end furniture store actually doesn't have a website, and he knows I have 13yrs Coolblue under my belt. Therefore I proposed: I'll help you couple of mornings to produce a simple website, in return I'd like to deliver your furniture for at least a year. Really hope he says yes!
Next week: guerrilla marketing! I spend a day figuring out InDesign and produced this flyer. Yes, a flyer. It's so ugly, I'm not even going to show it here. The plan: next week I'm going to walk into all regional high-end furniture stores, make a chat, ask for who manages logistics, and leave them a flyer with my business card. Couple of days later, I give them a call and send out a quote.
Another way to quickly attract more customers, is to be transparant about pricing. I came up with a simple model. "Beverdam costs €40 per stop plus €10 for every 15min we on average spend on your product." I think this really makes things simple, which is important for my target audience. Have a look!